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GBK Collective + Qualtrics
"Together with Qualtrics, we’re applying real-time data and analytics methodologies to deliver actionable business intelligence, further building on the value of the Qualtrics XM platform."
Born from academics. Enlightened by data-driven research and analytics. GBK Collective is a leading consumer behavior, marketing strategy and analytics consultancy built to solve product and marketing problems in high definition. Co-founded by the Vice Dean of Analytics and Chair of Wharton’s Marketing Department, GBK applies industry leading academic expertise, world-class analytics and insights, and real-world corporate experience to deliver innovative yet practical and actionable solutions to real issues.
WHY GBK COLLECTIVE?
The most loved brands in the market today not only have better awareness and recognition than their competitors, they also tend to have stronger loyalty and customer lifetime value. But achieving this level of momentum requires constant rigor. Companies not only have to track and measure brand health, but also apply real-time data and insights to understand why consumers choose the brand. GBK Collective’s deep expertise with brand strategy, advanced analytics and measurement makes them an ideal partner for Qualtrics customers looking to improve ROI for their marketing investment.
The Qualtrics and GBK Collective partnership brings together unparalleled expertise – combining the best consumer experience measurement solutions on the market with world-class analytics, insights and strategy capabilities. We not only collect and analyze data, we make it actionable with new insights and analytics methodologies to inform key decisions from product and CX improvements to campaign effectiveness.
Industries
Technology
Financial Services
Media & Cable
Communications
Healthcare & Life Sciences
Regions served
United States & Canada
Europe
Asia Pacific & Japan
"GBK and Qualtrics both have solid roots in the world of academia, and share a common vision when it comes to applying better data, insights and expertise to help leading brands solve problems, improve decision making and create sustainable growth. Together with Qualtrics, we’re applying real-time data and analytics methodologies to deliver actionable business intelligence, further building on the value of the Qualtrics XM platform."
Eric Bradlow
GBK Co-Founder and Chief Research and Analytics Officer, and Vice Dean of Analytics and Chairperson of Marketing Department at the Wharton School