XM Knowledge Base
Full Service Research
Brand Tracking Research Service
Track the vital signs of your brand and identify opportunities to improve brand awareness and perception amongst your target customers.
Core Experience
Brand Experience
Created By
Qualtrics
COST
Custom Quote
Methodology
Brand Tracking
Act quickly to take advantage of opportunities to grow your brand with the Qualtrics Brand Tracking solution. You’ll get a real-time view of your brand’s vital statistics including your position in the market, the effectiveness of your marketing activities, and the key drivers of brand awareness and perception.
Brand Tracking can help your company:
- Track changes in brand awareness and perception over time
- Gauge the effectiveness of a campaign or other marketing efforts
- Take action to improve the perceptions that matter most to consumers
- Create a brand strategy to respond to changing consumer needs
Outcomes Delivered
- Benchmark brand performance against the competition
- Identify opportunities to improve awareness and perception
- Quickly react to changes in the market
Category Tags
Monitor performance over time
Track your brand’s performance over time and understand how different
marketing efforts or brand strategies impact key diagnostics. Plus, you can benchmark your brand’s performance relative to your competitors.
Identify what matters most to customers
Understand how different customer perceptions impact the performance of your brand and identify the actions you need to take to improve those perceptions.
What You Get
Expert-built Surveys
An expert-built survey template preloaded with the right questions to help you save time and get results faster.
- Ph.D. designed methodology
- Questions customized to your brand
- Prebuilt logic and survey structure
- Automated workflow
Response Recommendations
A recommended number of respondents to maximize confidence in your data, specific to your project design. For example, a typical brand tracking study would require a respondent sample size of 300 completes for optimal analysis.
We make it easy to get responses:
- Upload your own contacts
- Purchase respondents directly in Qualtrics
Prebuilt Reports
Get instant analysis of your data. Pre-built reports help you spend less time analyzing data, and more time delivering results.
- Pre-built reports to help you spend less time analyzing data, and more time delivering results
- Dashboards customized to the needs of your company and team structure
- Expert designed charts and graphs
Methodology and Process
Qualtrics uses a 4 phase approach to implement and deploy a Brand Experience Research program:
- Develop
- Amplify
- Optimize
- Maintain
Plus, once you’re up and running, you’ll get access to additional resources to develop and mature your brand experience research program including information on new surveys, dashboards, features, and industry benchmarks as soon as they’re released.
Additional Resources
Solution Details
Required License: Research Core 3
Languages
English, French, German, Spanish, Italian, Portuguese
Category Tags
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