XM Knowledge Base
XM Solution Automated Project
Brand Awareness and Performance
Measure, monitor and improve conversions throughout the funnel and know where to focus your efforts to have the biggest impact on your brand's KPIs.
Core Experience
Brand Experience
Created By
Qualtrics
COST
Included with License
Methodology
Brand Funnel Analysis
Understand how your brand compares to your competitors, and get a snapshot of funnel conversion with our pre-built Brand Awareness and Performance solution.
Identify opportunities for improving conversion and moving more people through the funnel to purchase.
With Brand Awareness and Performance, you can:
- See all the vital signs of your brand in one place
- Know how well your brand performs compared to your competitors
- Identify opportunities to invest in improving brand funnel conversion
- Identify the tactics to invest in to boost performance
Outcomes Delivered
- Increase speed to insights
- Competitive Advantages
- Brand Strategy Opportunities
- Consumer preferences
Category Tags
Brand awareness and performance allows you to capture valuable insights including:
Brand Awareness – Baseline your awareness vs competition for your target market. Filter the data in real-time by any demographic such as geography, age, industry, gender, and more.
Brand Funnel – Understand your brand’s performance at each stage of the funnel. Drive growth by identifying opportunities to improve conversion.
Optimize your marketing mix — Learn how customers are finding out about your brand, and what channels are most effective for you vs your competition.
Consideration Drivers — Understand what prevents your target from considering you instead of your competition, to better align your brand and marketing with their needs.
Monitor Brand Perceptions — Get a deeper understanding of what consumers think of when your brand comes to mind, and monitor how well it aligns to your brand objectives.
What You Get
Expert-built Surveys
An expert-built brand awareness survey template preloaded with the right questions to help you save time and get results faster.
- Ph.D. designed methodology
- Prebuilt logic and survey structure
- Automated workflow
Response Recommendations
A recommended number of respondents to maximize confidence in your data, specific to your project design. For example, a typical study would require a respondent sample size of 300 completes for optimal analysis.
We make it easy to get responses:
- Upload your own contacts
- Purchase respondents directly in Qualtrics
Prebuilt Reports
Prebuilt reports so you can spend less time analyzing data, and more time delivering results.
- Instant analysis of your data
- Easy to understand results
- Expert designed charts and graphs
- PDF format for easy sharing
Additional Brand Awareness Resources
Solution Details
Required License: Research Core 3
Languages
English
Category Tags
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