XM Knowledge Base
Full Service Research
Attitude & Usage Research Study
Spot opportunities to grow and expand your business with a deep understanding of your market and potential new customers to help you optimize your brand and product strategy.
Core Experience
Brand Experience
Created By
Qualtrics
COST
Custom Quote
Methodology
Attitude & Usage
Attitude & Usage research helps you to grow your brand by providing a detailed understanding of a market and its consumers. It helps you to find gaps in the market, anticipate future category needs, identify barriers to entry and build accurate go-to-market strategies and business plans.
Attitude & Usage research can help your company:
- Better understand consumer behaviors, needs, and pain points
- Identify opportunities to disrupt patterns or inspire usage
- Inform future strategies through an improved understanding of category trends
- Assess the competitive landscape at a high level
Outcomes Delivered
- Gain a better understanding of the market and consumers
- Additional insight to inform brand strategy, product strategy, or future research
- Inform strategies and products to stay relevant and ahead of competitors
Category Tags
Better understand current consumer needs in your market
Identify what consumers are currently doing, what’s motivating them to take those actions or buy those brands, and the barriers to the category or your brand
Inform future product and brand strategy
Identify white space opportunities in the market by measuring satisfaction today and gauging interest in potential market innovations
What You Get
Expert-built Surveys
An expert-built template preloaded with the right questions to help you save time and get results faster.
- Ph.D designed methodology
- Prebuilt questions that can be easily customized for your market
- Prebuilt logic and survey structure
- Automated workflow
Response Recommendations
A recommended number of respondents to maximize confidence in your data, specific to your project design. For example, a typical attitude and usage study would require a respondent sample size of 500 completes for optimal analysis.
We make it easy to get responses:
- Upload your own contacts
- Purchase respondents directly in Qualtrics
Pre-built Reports
Get instant analysis of your data. Pre-built reports help you spend less time analyzing data, and more time delivering results.
- Instant analysis of your data
- Easy to understand results
- Expert designed charts and graphs
- PDF format for easy sharing
Methodology and Process
Qualtrics uses a 4-phase approach to implement and deploy a Brand Experience Research program:
- Develop
- Amplify
- Optimize
- Maintain
Once you’re up and running, you’ll get access to additional resources to develop and mature your brand experience research program including information on new surveys, dashboards, features, and industry benchmarks when released.
Implementation and Services
A dedicated Qualtrics Research Services representative will work with you to identify program scope, design, and provide XM Solution content with custom logo/branding.
Post-deployment, a Qualtrics Research Services representative will work with you to make sure your research program is running smoothly, provide support, and alert you to new features and updates.
Let them be your personal concierge in integrating Qualtrics XM technology with your business.
Implementation services and integrations cost dependent on the number of surveys and dashboard configurations and advanced add-on features.
Solution Details
Required License: Research Core 3
Languages
English, French, German, Spanish, Italian, Portuguese
Category Tags
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