Learn Customer Experience (CX) with Resources & Articles

Customer Experience

What is customer experience? CX definition and how-to guide

We've put together this comprehensive and thorough CX guide to give you the tools and information you need to manage, strategise, measure and impact all aspects of the customer experience for your business.
29 min read

AI and CX

Using AI (artificial intelligence) in customer experience management

With the right approach, artificial intelligence (AI) can help you to launch personalized customer experiences at scale. Learn how the right AI-driven tools can help to design experiences that increase engagement and boost your customer retention rate.
17 min read

CX Measurement

Customer experience metrics – how to measure CX

You’re starting to put a customer experience program in place, but how will you know if it’s successful? Find out how to measure customer experience and the key CX metrics to know about.
17 min read

Customer Churn & Retention

Customer retention: Definition and best practices

Customer retention programs are a key business value driver. But what factors drive retention in the first place? In this guide, we’ll explore the what, how and why behind designing an effective strategy – and take a look at some of the best examples from the world’s biggest brands.
17 min read

Customer Service

Customer service and how to improve it

Update your customer service approach to meet modern expectations, integrating personalization and AI to enhance experiences. Whether you're frontline, managing a team, or focusing on company-wide improvement, these tips ensure you stay competitive.
26 min read

Digital CX

Digital customer experience: Everything you need to know

Digital and physical experiences continue to blur. We’ve found that some physical experiences are better online, and consumers want to keep it that way. How well you deliver and personalize these experiences will determine your success in 2022.
23 min read

Customer Journey

Customer journey mapping 101: Definition, template & tips

Find out about how to start customer journey mapping, and how to improve it for the benefit of your customers and the business.
22 min read

Customer Feedback

Customer feedback: What, when and how to collect

Customer feedback is the best way to gain insights into what drives your customers to buy (and keep buying) from you – but how should you collect it, and which metrics should you use to track your customer experience?
30 min read

User Experience

User experience (UX): the ultimate guide

User experience (UX) has moved from buzzword to core business priority in a few short years. Here’s everything you need to know about what UX is and how it fits into your business strategy.
18 min read

Conversational Intelligence

Using conversation intelligence to transform your customer experience

What is conversation intelligence and how does it empower you to take action on your business? Read on to see how this technology can transform your customer experience and improve your bottom line.
17 min read

Contact Center

Contact center experience and how to improve it

Discover the best practices for contact center experience and how it relates to your bottom line.
18 min read

Customer Satisfaction

The definitive guide to customer satisfaction

How can you deliver meaningful experiences if you don’t know whether you’re satisfying customer needs? Understand what customer satisfaction is, why it matters and how measuring it can help you improve your customers’ experiences.
16 min read

B2B CX

The complete guide to B2B customer experience

B2B customer experience (CX) management is often inspired by the B2C market. However, there are B2B nuances that require a more personalized approach. Learn how to create the ultimate B2B customer experience with our best practice guidelines.
21 min read

Location-based CX

The ultimate guide to geofencing and beaconing for customer experience

As technological innovation accelerates, businesses need to keep with the latest techniques to provide great customer experiences. Read on to learn about geofencing and beaconing and how they can significantly improve your CX.
17 min read

NPS

What is NPS? The ultimate guide to boosting your Net Promoter Score

Net Promoter Score (NPS) is the gold standard of customer experience metrics. Read our in-depth guide written by customer experience experts to better understand what Net Promoter Score is, how it is calculated, and how tracking it can benefit your organization.
16 min read