XM Knowledge Base
QUALTRICS FOR MARKET RESEARCH
Sophisticated research made simple
"Qualtrics is the difference between success and failure. It's just that simple." - Yamaha
Trusted by the world’s best brands, Qualtrics enables researchers from academic to corporate to tackle the hardest research challenges and deliver the results that matter.
Outcomes delivered
- Increase customer satisfaction
- Increase sales and gain new customers
- Know which products or services to build
- Reduce customer churn
More than 11,000 brands and 99 of the top 100 business schools use Qualtrics
PROFESSIONAL GRADE POWER
Qualtrics supports the methods that define superior research and delivers insights in real time. With Qualtrics you can build advanced-flow surveys, send them, and roll out organisation-wide results the same week.
INCREDIBLE SIMPLICITY
Our drag-and-drop interface is as easy to use as everyday email and requires no coding, which means you’ll be up to speed in a hurry, especially with help from our award-winning support team.
UNMATCHED FLEXIBILITY
Use Qualtrics in endless ways. Track consumer behavior across diverse segments, benchmark your company versus competitors, conduct complex academic research, and do all of your ad and product testing at a fraction of the price you’d pay to outsource your research.
One platform with endless applications
MARKET SEGMENTATION
Track consumer behavior across unique segments. Take specific actions based on the value associated with each customer type.
PRODUCT DEVELOPMENT & PRICING
Gather customer feedback on new products and services early and throughout the development cycle to save time and money.
COMPETITIVE BENCHMARKING
Put everything into perspective by gaining an understanding of where you stand in relation to your competitors. Capitalise on key business differentiators and identify gaps in products and services.
ACADEMIC RESEARCH
Qualtrics is the leading provider of data collection products for academic research, giving professors and students a platform to capture insights.
PURCHASE BEHAVIOR
Take your level of customer understanding beyond “who is buying” to “why they are buying”. Dive into the behaviours that influence purchase decisions.
MARKET TRENDS
Where is your industry headed? Monitor industry and market trends to keep your company ahead of the curve.
CONJOINT ANALYSIS
Understand the value your customers attach to unique attributes of products and services offered by your business. Optimise the customer experience without breaking your budget.
A/B TESTING & EXPERIMENTS
Go from “we think” to “we know” and make data-informed decisions by A/B testing across every segment. Test questions, products, experiences, or features in order to truly understand the effect of change.
PANEL MANAGEMENT
Turn email lists, site visitors, members of your social media groups, and others into your own research panels. A ready and willing panel increases response rates and turnaround times for any research you’re conducting.
AD TESTING
How does ad content influence the way customers perceive your brand and/or encourage purchases? Answer these questions and more by conducting in-depth ad testing across key customer segments online and direct.
WEBSITE & MOBILE EXPERIENCE OPTIMISATION
Understand how customers interact with your desktop and mobile experiences and make improvements based on customer feedback.
RESPONDENTS ON DEMAND
Purchase access to millions of respondents to collect feedback from exactly the people you need for your research. We can even run your project for you to ensure you achieve your goals.
Qualtrics’ Flexible Service Model
We know that sometimes you need someone else to manage a project so you can allocate energy to other initiatives. Other times, you need the flexibility and agility to manage the details yourself. Our offering gives you the freedom and power to dial up or dial back the services at any time during the program.
Advisory
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Support
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Customization
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