XM Knowledge Base
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Combining your EX and CX to
Combining your EX and CX to
fuel business growth
Every business leader understands that happy employees deliver great customer service, which in turn increases brand reputation and attracts more business.
But when you’re being asked to do more with less, the challenge is identifying which employee behaviors affect brand and customer outcomes to drive bottom line revenue and business success.
However, by combining employee experience (EX) and customer experience (CX) data, you can get holistic insight into their relationship, and how specific interactions can benefit your entire organization.
In this ebook you’ll learn:
- The business benefits of combining your EX and CX to fuel growth
- How to measure the impact of the subsequent actions you take
- The success other organizations have achieved by combining their EX and CX
- Our best practices for getting the most out of an EX and CX program or analysis
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