4 tips for preventing drop-offs in surveys
You've spent hours working on your survey project—from identifying the research objectives and collaborating with stakeholders, to crafting questions and setting it up in Qualtrics. You need to gath...
By Emily Geisen, Ziyun Tie
Real-world use cases on using AI to scale up research and drive action
The content below is based on sessions from the Qualtrics X4 2025 Summit, featuring leaders from Booking.com, Google, and Google Labs. As AI rapidly transforms strategy and research by equipping te...
By Ali Henriques
Synthetic responses 101 for researchers
Advances in technology have unlocked new realms of possibility for researchers to harness the power of AI like never before. One innovation that has emerged as a result is "synthetic responses.” ...
By Ali Henriques
The 4 market research trends redefining insights in 2025
As AI permanently reshapes the market research landscape, the industry finds itself at a pivotal moment once again. The latest annual Qualtrics Market Research Trends report uncovers the emerging tren...
By Ali Henriques
Tree testing 101: Elevating your user experience
Tree testing, a valuable UX research technique, assesses the ease with which users locate information on websites or applications. It can be employed to evaluate the navigation tree of an existing pla...
By Emily Geisen
The 4 keys to driving action with NPS feedback
Companies often struggle to decode customer feedback, which can make it challenging for leaders to take clear action. While Net Promoter Score® isn’t a quick fix, we’ve identified four key skills...
By Isabelle Zdatny
How to Optimize Your Research to Navigate Business Uncertainty
Around the world, business uncertainty is up. The global economy has shifted and leadership teams are adjusting the way they make investments. This means that the traditional approach of prioritizing ...
By Qualtrics Value Advisory & Gradient Metrics, Topher Mitchell
7 ways to make your student course evaluations more effective
Student course evaluations: three words that often spark strong reactions from new and experienced faculty alike. In the hands of faculty, though, well-structured evaluations can build trust while imp...
By Karla Fisher
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