Synthetic panels in market research: What you need to know
In the modern research landscape, the need for rapid insights – and more research in general – has driven marketers and researchers to consider new AI-generated methods, like synthetic panels, tha...
By Ali Henriques
Real-world use cases on using AI to scale up research and drive action
The content below is based on sessions from the Qualtrics X4 2025 Summit, featuring leaders from Booking.com, Google, and Google Labs. As AI rapidly transforms strategy and research by equipping te...
By Ali Henriques
Synthetic responses 101 for researchers
Advances in technology have unlocked new realms of possibility for researchers to harness the power of AI like never before. One innovation that has emerged as a result is "synthetic responses.” ...
By Ali Henriques
AI-powered innovations for the XM Platform showcased at X4 2025
At Qualtrics, we’re committed to enhancing our customers’ understanding of experience management now and into the future. At X4® 2025 we showcased our latest product innovations to the XM Platfor...
By Rachad Davis
How to build AI brand tracking strategies
Brand health tracking has evolved from a periodic checkup to a mission-critical intelligence system for forward-thinking companies. By monitoring brand awareness, sentiment, and loyalty, organizations...
By Qualtrics
The 4 market research trends redefining insights in 2025
As AI permanently reshapes the market research landscape, the industry finds itself at a pivotal moment once again. The latest annual Qualtrics Market Research Trends report uncovers the emerging tren...
By Ali Henriques
Best strategy & research books to read in 2024
In a world where staying ahead of the curve is crucial, diving into the right resources can make all the difference. But the big question is of course ‘where do I start?’ Our ebook, 24 Essentia...
By Ken Choi
X4 2024 Strategy & Research Showcase: Introducing the future of insights generation
At X4® 2024, we showcased how Qualtrics AI® enables teams to quickly summarize, analyze, and elevate qualitative and quantitative data, transforming the way research is done and amplifying business ...
By Qualtrics
Subscribe to the Experience Matters blog
Stay up to date with the latest XM thought leadership, tips and news.