XM Knowledge Base
Best strategy & research books to read in 2024
In a world where staying ahead of the curve is crucial, diving into the right resources can make all the difference. But the big question is of course ‘where do I start?’ Our ebook, 24 Essentia...
By Ken Choi
X4 2024 Strategy & Research Showcase: Introducing the future of insights generation
At X4® 2024, we showcased how Qualtrics AI® enables teams to quickly summarize, analyze, and elevate qualitative and quantitative data, transforming the way research is done and amplifying business ...
By Qualtrics
The fresh insights people: Scaling research at Woolworths Group
With an average of over 20,000 products in each of its 1,250+ stores that sees 23 million visitors per week, there’s a lot the Woolworths Group wants to know to better serve their customers. Learn h...
By Qualtrics
Bank less, delight more: How Bankwest built an engine room for customer obsession
When a bank promises “less BS” - bank stuff, that is - you know that it’s got customers at the heart of the organisation. At the recent X4 on Tour Sydney event, Dr. Jarrad Dunning (Head of Marke...
By Qualtrics
How to write great survey questions (with examples)
Learning how to write survey questions is both art and science. The wording you choose can make the difference between accurate, useful data and just the opposite. Fortunately, we’ve got a raft of t...
By Sarah Fisher
Sample size calculator
Sample size calculator Confidence Level: 90% 95% 99% Population Size: Margin of Error: 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% Ideal Sample Size: What proportion of the ta...
By Qualtrics
Statistical analysis software: your complete guide to getting started
Having access to huge amounts of data presents almost unlimited possibilities for businesses looking to understand everything from business and marketing performance to customer sentiment and desires ...
By Qualtrics
Create online surveys with our free online survey maker tool
Whether you’re testing an idea, running a poll, or doing market research, free online survey makers help get the insights you need. Gathering information through surveys has never been easier. Th...
By Sarah Fisher
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