How to incorporate three categories of AI into your XM efforts
While artificial intelligence (AI) promises to reshape Experience Management (XM) efforts, turning its potential into reality remains a challenge for organizations, many of whom remain stuck in “pil...
By Isabelle Zdatny
4 ways to improve your voice of the customer program with AI
A successful voice of the customer (VoC) program is not just about collecting customer feedback—it's about deriving meaningful, actionable insights that enable you to improve the customer experience...
By Max Venker
Qualtrics again named a Leader in 2025 Gartner® Magic Quadrant™ for Voice of the Customer report
The 2025 Gartner® Magic Quadrant™ for Voice of the Customer (VoC) Platforms report has been published, and we’re proud to reveal that Qualtrics has been named a Leader in the VoC Platforms report...
By Qualtrics
Agentic AI in customer experience
Agentic AI systems can handle complex tasks, combine processes, and solve problems without supervision. But what do they mean for customer experience? What is agentic AI? Agentic AI is the term give...
By Adam Bunker, James Skay
AI-powered innovations for the XM Platform showcased at X4 2025
At Qualtrics, we’re committed to enhancing our customers’ understanding of experience management now and into the future. At X4® 2025 we showcased our latest product innovations to the XM Platfor...
By Rachad Davis
KFC’s winning recipe for delivering exceptional customer experiences worldwide
With 32,000 restaurants across more than 150 countries, KFC has the widest global footprint of any quick service restaurant (QSR) brand. And with a new KFC opening every 3.5 hours, we’re showing no ...
By Sarah Baker
An Experience Management revolution at ServiceNow
At ServiceNow—the AI platform for business transformation—we’re obsessed with our customers. And it shows: Our world-class B2B customer experience is driving industry-leading customer retention ...
By Matt Lombardi
Experience Agents: The future of AI-powered Experience Management
This week marks a pivotal moment in Experience Management (XM) as Qualtrics unveils Qualtrics® Experience Agents™ at X4—AI-powered autonomous agents designed to interact directly with customer...
By Brad Anderson
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