Quick-serve restaurants: understanding the evolving consumer experience
Quick-serve restaurants (QSRs) like McDonald’s or Dunkin Donuts are a staple in America’s dining landscape. Recent new technologies give brands fresh opportunities to serve customers, including AI...
By Lauren Braun
New consumer insights reveal hotel booking trends and loyalty patterns
When more than half of hotel guests cut spending after a poor experience, understanding what drives consumer sentiment is crucial to creating experiences that meet - or exceed - their expectations. Ne...
By Lauren Braun
Closing the experience gap with journey metrics
Journeys are an essential lens for Experience Management (XM) professionals to understand what customers or employees experience when they are trying to accomplish goals with an organization. Journeys...
By Moira Dorsey, Talia Quaadgras
Banking on experience in the age of customer-centric financial services
At this year’s Qualtrics X4 Experience Summit, the future of banking played out, not in the form of dazzling product launches or economic forecasts, but in a rare and revealing discussion between tw...
By Dmitry Binkevich
Three-quarters of customers would pay more for a premium experience
The majority of US consumers (72%) say they would pay more for a premium experience when doing business with a company, according to new data from Qualtrics XM Institute. In particular, consumers are ...
By Lauren Braun
How to incorporate three categories of AI into your XM efforts
While artificial intelligence (AI) promises to reshape Experience Management (XM) efforts, turning its potential into reality remains a challenge for organizations, many of whom remain stuck in “pil...
By Isabelle Zdatny
4 ways to improve your voice of the customer program with AI
A successful voice of the customer (VoC) program is not just about collecting customer feedback—it's about deriving meaningful, actionable insights that enable you to improve the customer experience...
By Max Venker
Qualtrics again named a Leader in 2025 Gartner® Magic Quadrant™ for Voice of the Customer report
The 2025 Gartner® Magic Quadrant™ for Voice of the Customer (VoC) Platforms report has been published, and we’re proud to reveal that Qualtrics has been named a Leader in the VoC Platforms report...
By Qualtrics
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