Real-world use cases on using AI to scale up research and drive action
The content below is based on sessions from the Qualtrics X4 2025 Summit, featuring leaders from Booking.com, Google, and Google Labs. As AI rapidly transforms strategy and research by equipping te...
By Ali Henriques
How to build AI brand tracking strategies
Brand health tracking has evolved from a periodic checkup to a mission-critical intelligence system for forward-thinking companies. By monitoring brand awareness, sentiment, and loyalty, organizations...
By Qualtrics
Which Brands Have the Most Followers on Social Media
Visiting Instagram, Facebook, TikTok, and X (formerly Twitter), we collected the number of followers for over 100 well-known brands with a reputation for having some of the most followers on social me...
By Barry Kehoe
Defining the future of experience management in a rapidly changing landscape
In today’s fast-paced digital landscape, businesses struggle to meet rapidly changing customer expectations. It’s essential to quickly identify trends and make informed decisions. Qualtrics makes ...
By Qualtrics
The 4 market research trends redefining insights in 2025
As AI permanently reshapes the market research landscape, the industry finds itself at a pivotal moment once again. The latest annual Qualtrics Market Research Trends report uncovers the emerging tren...
By Ali Henriques
The original names of 25 famous companies
Do you ever wonder how different life would be if you had been named something different? When it comes to branding, the right name can make or break the outcome of a company’s trajectory. Would we ...
By Qualtrics
Understanding share of search and what it means for your business
Share of search might be a newer term being used in market research, but it’s a powerful tool for understanding your business’ position in comparison to your competitors. Learn how to measure and ...
By David Dungan, Rosemin Anderson
The most expensive Super Bowl commercials of all time, adjusted for inflation
The Super Bowl has long since transcended a popular football game to become a nationwide phenomenon in the United States. There are likely three things that come to mind for the average viewer: the ga...
By Barry Kehoe
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