The 4 market research trends redefining insights in 2025
As AI permanently reshapes the market research landscape, the industry finds itself at a pivotal moment once again. The latest annual Qualtrics Market Research Trends report uncovers the emerging tren...
By Ali Henriques
The original names of 25 famous companies
Do you ever wonder how different life would be if you had been named something different? When it comes to branding, the right name can make or break the outcome of a company’s trajectory. Would we ...
By Qualtrics
Understanding share of search and what it means for your business
Share of search might be a newer term being used in market research, but it’s a powerful tool for understanding your business’ position in comparison to your competitors. Learn how to measure and ...
By David Dungan, Rosemin Anderson
The Most Expensive Super Bowl Commercials of All Time, Adjusted for Inflation
The Most Expensive Super Bowl Commercials of All Time, Adjusted for Inflation The Super Bowl has long since transcended a popular football game to become a nationwide phenomenon in the United States....
By Barry Kehoe
The Most Loved Brands in America in 2024
Which companies are winning at the brand reputation game in 2024? To master brand reputation in 2024 is quite a feat. The climate for most companies today is quite negative. Pew Research Center rec...
By Camden Hatch
Which brands have the most loyal customers?
Many companies will do anything they can to get insights into what compels customers to make their purchasing decisions. From analyzing customer behavior and market research to website analytics, lear...
By Qualtrics
Small tasks, big ambitions: How Airtasker designed a brand for global growth
Italian lessons? Chef for a birthday party? Kill a spider for you? Airtasker is known as THE platform to get anything done. At X4 on Tour Sydney, Angeline Lee (Vice President - Brand, Airtasker) revea...
By Qualtrics
How customer experience helps bring Open Universities Australia’s brand promise to life
Open Universities Australia (OUA) helps students explore hundreds of online degrees and thousands of subjects from Australian universities. As an impartial destination the organisation is "Here to gui...
By Qualtrics
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