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The annual gathering of the experience leaders at the world’s iconic brands building breakthrough business results, live in Salt Lake City.
Will Webster is the co-founder of the employee wellbeing tool Interlude. With over decades of experience writing for some of the largest brands, he is a skilled copywriter passionately writing in his free time.
We show you how to design and use rating scale questions in your survey, so you can get easy-to-interpret qualitative feedback data back. Designing rating scale questions can be tricky to use, but ...
By Will Webster
Last year we launched the value chain framework – a guide to help Experience Management professionals connect their work to business outcomes. As highlighted in the guide, we see a number of areas w...
By Topher Mitchell
X4® London 2025 saw XM leaders from around the globe come together to experience inspirational keynotes, practical breakout sessions from the world’s biggest brands, and new innovations launched on...
By Rachad Davis
Journeys are an essential lens for Experience Management (XM) professionals to understand what customers or employees experience when they are trying to accomplish goals with an organization. Journeys...
By Moira Dorsey, Talia Quaadgras
At this year’s Qualtrics X4 Experience Summit, the future of banking played out, not in the form of dazzling product launches or economic forecasts, but in a rare and revealing discussion between tw...
By Dmitry Binkevich
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