Will Webster

Author Bio

Will Webster is the co-founder of the employee wellbeing tool Interlude. With over decades of experience writing for some of the largest brands, he is a skilled copywriter passionately writing in his free time.

Articles attributed to Will Webster

Candidate experience: Definition & best practice guide

In today’s job market, organizations need the best candidates to help them navigate uncertain times and emerge quicker and stronger in the upturn.. From increasing demands for very specific skill...

By Will Webster

How to design rating scale questions

We show you how to design and use rating scale questions in your survey, so you can get easy-to-interpret qualitative feedback data back. Designing rating scale questions can be tricky to use, but ...

By Will Webster

Featured Posts

Closing the experience gap with journey metrics

Journeys are an essential lens for Experience Management (XM) professionals to understand what customers or employees experience when they are trying to accomplish goals with an organization. Journeys...

By Moira Dorsey, Talia Quaadgras

Banking on experience in the age of customer-centric financial services

At this year’s Qualtrics X4 Experience Summit, the future of banking played out, not in the form of dazzling product launches or economic forecasts, but in a rare and revealing discussion between tw...

By Dmitry Binkevich

X4 Sydney 2025: Building authentic connections in an AI world

X4® Sydney 2025 saw XM leaders from around the globe come together to experience inspirational keynotes, practical breakout sessions from the world’s biggest brands, and new innovations launched on...

By Rachad Davis

Three-quarters of customers would pay more for a premium experience

The majority of US consumers (72%) say they would pay more for a premium experience when doing business with a company, according to new data from Qualtrics XM Institute. In particular, consumers are ...

By Lauren Braun