XM Knowledge Base
Topher Mitchell
Author Bio
Topher is the creator of Qualtrics’ Value Advisory function, which has helped over 1,000 XM professionals to link their programs to financial outcomes. Currently leading the Center of Value, he pioneers reliable methods for securing budget, tracking value, and quantifying impact of experience-related investments. With a passion for education, Topher frequently delivers workshops and training sessions on the subject.
Articles attributed to Topher Mitchell
Balancing value to your customers, employees, and business
Value only exists with context. Your customers, employees, and business all value different things. Aligning your focus to what your stakeholders value leads to high-quality, effective decisions. X...
By Elizabeth ErkenBrack Ph.D., Topher Mitchell
To be a change maker in CX, focus on business outcomes
Customer experience is good for business. You believe that, and so does your leadership team. Unfortunately, many CX programs still have a difficult time getting headcount and resources. Leadership gi...
By Jim Tincher, Topher Mitchell
Calculating your Experience Value at Risk
All organizations have experience gaps, but they often don’t know how costly they are. This compounds with the fact that many XM professionals struggle to put hard dollars to the value of experience...
By Topher Mitchell
How to Optimize Your Research to Navigate Business Uncertainty
Around the world, business uncertainty is up. The global economy has shifted and leadership teams are adjusting the way they make investments. This means that the traditional approach of prioritizing ...
By Qualtrics Value Advisory & Gradient Metrics, Topher Mitchell