James Skay

Author Bio

James is a Principal Product Marketing Manager at Qualtrics, with over 15 years of experience in product management, marketing, and operations across various industries and sectors.

Articles attributed to James Skay

Agentic AI in customer experience

Agentic AI systems can handle complex tasks, combine processes, and solve problems without supervision. But what do they mean for customer experience? What is agentic AI? Agentic AI is the term give...

By Adam Bunker, James Skay

Conversational vs. Generative AI: What’s the difference?

Generative AI is a key buzzword in the world of artificial intelligence. How is it different to conversational AI, and what does the implementation of this new tool mean for business? Read on to disco...

By James Skay, Rosemin Anderson

Conversational AI: Exploring the future of customer experience management

Natural language processing, generative LLMs and virtual assistants… What do these industry buzzwords have in common? They all come under the umbrella of conversational AI – the process of turning...

By Adam Bunker, James Skay

Featured Posts

Three-quarters of customers would pay more for a premium experience

The majority of US consumers (72%) say they would pay more for a premium experience when doing business with a company, according to new data from Qualtrics XM Institute. In particular, consumers are ...

By Lauren Braun

Qualtrics named a Leader in The Forrester Wave™: Employee Experience Management Platforms, Q2 2025

The Forrester Wave™: Employee Experience Management Platforms, Q2 2025 has named Qualtrics a Leader. In this report, Forrester analyzes and ranks platforms based on current offerings, strategy, a...

By Qualtrics

Real-world use cases on using AI to scale up research and drive action

The content below is based on sessions from the Qualtrics X4 2025 Summit, featuring leaders from Booking.com, Google, and Google Labs. As AI rapidly transforms strategy and research by equipping te...

By Ali Henriques

The Power of Nurses: Celebrating National Nurses Week

Nurses Week is a powerful reminder of the extraordinary contributions that nurses make to the health and well-being of individuals, families, and communities. The week culminates on May 12 — the bir...

By Denise Venditti