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Adam Bunker

Author Bio

Freelance copywriter, editor, creative strategist and all-around content wrangler with 15 years of print and digital experience.

Articles attributed to Adam Bunker

Empathy statements for customer service

In customer service, empathy statements are how agents can let customers know that they’re listening, understanding, and authentically human. We’ve categorized the ones that can turn angry custome...

By Adam Bunker

Conversational AI: Exploring the future of customer experience management

Natural language processing, generative LLMs and virtual assistants… What do these industry buzzwords have in common? They all come under the umbrella of conversational AI – the process of turning...

By Adam Bunker, James Skay

7 proven ways to measure brand equity

What is brand equity and why does it matter? It’s well-known that customers will tend to buy a product they recognize and trust. The concept of brand equity takes advantage of this customer behavio...

By Adam Bunker

Featured Posts

The 4 market research trends redefining insights in 2025

As AI permanently reshapes the market research landscape, the industry finds itself at a pivotal moment once again. The latest annual Qualtrics Market Research Trends report uncovers the emerging tren...

By Ali Henriques

10 questions (and answers) from “What’s the Future of CX?”

Even in the midst of continued inflationary pressures that increase consumer price sensitivity, Qualtrics’ research found that what drives purchase decisions is the post-purchase experience. In the ...

By Isla Yu

The 5 employee experience trends redefining work in 2025

35,000 employees. 22 countries. 30 industries. 5 workplace-defining trends. Here it is – our 2025 Employee Experience Trends Report, to help you navigate the modern workplace. Each year, we track...

By Antonio Pangallo

Global consumer trends for 2025 revealed

Understanding what drives consumer spending – and what leads to churn – is crucial for any business looking to succeed in an incredibly competitive market. Here’s a snapshot of how the latest c...

By Isabelle Zdatny