Brad Anderson: CrossXM: Understanding the interconnectedness of experience management

- XM for Customer Experience
  - Digital
    Root out friction in every digital experience, super-charge conversion rates, and optimise digital self-service
  - Care
    Uncover insights from any interaction, deliver AI-powered agent coaching, and reduce cost to serve
  - Locations
    Increase revenue and loyalty with real-time insights and recommendations delivered straight to teams on the ground
- XM for Employee Experience
  - Engage
    Know how your people feel and empower managers to improve employee engagement, productivity, and retention
  - Lifecycle
    Take action in the moments that matter most along the employee journey and drive bottom line growth
  - Analytics
    Whatever they’re saying, wherever they’re saying it, know exactly what’s going on with your people
- XM for Strategy & Research
  - Research
    Get faster, richer insights with qual and quant tools that make powerful market research available to everyone
  - User Experience
    Run concept tests, pricing studies, prototyping + more with fast, powerful studies designed by UX research experts
  - Brand
    Track your brand performance 24/7 and act quickly to respond to opportunities and challenges in your market
- XM Platform
  Meet the operating system for experience management
  - Free Account
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- Teams
  - For Digital
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  - For Researchers
  - All Teams
- Industries
  - Healthcare
  - Education
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  - All Industries
- Popular Use Cases
  - Customer Experience
  - Employee Experience
  - Employee Exit Interviews
  - Net Promoter Score
  - Voice of Customer
- - Free Account
  - Product Demos
- Customer
  - Customer Success Hub
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  - Community
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- Learn
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- Company
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  - X4 Summit
    The annual gathering of the experience leaders at the world’s iconic brands building breakthrough business results.
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