XM Knowledge Base
Announced at X4_
Reimagining XM with AI
Qualtrics CEO Zig Serafin announces new AI-powered technologies to deliver humanised intelligence at scale.
Inside Look_
Product keynotes
Brad Anderson_
New AI-powered innovations to enhance experience management
Qualtrics' President of Products, UX, Engineering, and Ecosystem demonstrates the potential of Qualtrics AI to tap into every customer and employee interaction to unlock actionable insights.
Employee Experience_
How AI is empowering managers to improve EX
Get a first look at new innovations that will help you listen to employees, understand their needs, and empower every manager in the organisation to improve engagement, loyalty, and productivity.
Customer Experience_
Delivering CX to drive unwavering customer loyalty
Check out new CX innovations, powered by Qualtrics AI, to help you design and deliver customer experiences that drive unwavering loyalty in care, digital, and frontline locations.
Strategy & Research _
SR innovations to scale and shape research programs
Explore how new innovations in XM for Strategy & Research will help you scale world-class market research, product development, UX, and more to design the experiences customers want next.
Learn more_
Guides and demos
Employee Experience_
Elevating employee adoption of AI through human connection
The scale of AI innovation is unlike anything we’ve seen. In this new guide, we break down how AI is revolutionising EX and what people leaders need to know.
Customer Experience_
Understanding AI: Your real-world CX playbook
AI is everywhere, but what is the best way to use it? This new guide will cover four steps to best implement AI to make customer experiences more human.
Strategy & Research_
From data to decisions: The power of AI in market research
It can be difficult to keep up with new AI innovations for market research. We’ve created a new guide on three key applications of AI, complete with use cases.
DEMO_
Text Analytics Insights and Recommendations
Transform millions of data points across the business into actionable themes and narratives with Qualtrics AI.
DEMO_
Conversational Feedback
Transform low-quality responses into rich, actionable data with adaptive follow-up questions that deliver the depth of insight you need.
DEMO_
Frontline Locations Assist
Empower your frontline staff with location-specific insights and decrease their time spent closing the loop with Qualtrics AI.
DEMO_
Manager Assist
Empower all your people managers with AI-guided advice to quickly understand and act on their team’s lived experiences.
DEMO_
Customer Care Assist
Automatically analyse calls for quality and compliance and develop personalised coaching plans for agents in minutes.
Don't Miss_
Even more expert insights
Customer Experience_
Creating iconic experiences across 7500 worldwide locations
Hear how Hilton ensures the customer experience lives up to its brand promise around the world.
Employee Experience_
A path to growth: Learn the lessons of upside-down management
CEO James Timpson, on how investing in your employees not only makes for happy staff and customers but drives transformative business results.
Strategy & Research_
X4 Keynote from AI-expert Rahaf Harfoush
New York Times best-selling author and strategist Rahaf Harfoush explains how we can harness the latest AI technology to collaborate in new ways.
Customer Experience_
Panel discussion with YOOX Net-a-Porter, Belron and Burberry
Hear how YOOX Net-a-Porter, Belron and Burberry are using audience insights to design customer experiences that foster loyalty and drive growth.
Employee Experience_
Panel discussion with Nestle & Mercer
Hear how Nestle and Mercer are driving innovation and empowering their HR leaders and people teams to help steer organisational strategies and growth.
Strategy & Research_
How data helps Hilton make the stay
Learn about how Hilton uses data to enable its frontline and corporate Team Members to “Make it Right” before, during, and after every customer stay.
Customer Experience_
Using experience to become the insurer of choice around the world
Find out how continuous listening and action management enables Allianz Commercial to focus and improve on what matters most to their customers.
Employee Experience_
Insights to impact: unlocking the power of holistic EX design
Hear how Bosch is utilising real-time feedback to elevate experiences at scale, take meaningful action and empower its 425,000-strong workforce.
Strategy & Research_
Effective decision making in the age of urgency using research
Quick decisions backed by data are the backbone of successful organisations whether the focus is on future products or experience choices.