XM Knowledge Base
Qualtrics XM Platform_
Pricing & Plans
Three category-defining product suites for experience management—powered by leading AI and packaged to suit your programme’s needs.
- Pay for planned usage
- Insights for everyone
- Best-in-class flexibility
Unlock more value with our three suites for holistic XM
XM for
Customer Experience
With our full suite that includes Digital, Care, and Locations, you can give all your frontline teams the best AI-guided customer experience software—conversational surveys that get to a deeper level of insight, tailored solutions for efficient customer resolutions, and analytics that automatically identify the most costly friction points in digital and omnichannel experiences.
Products
Best for digital owners who want to increase conversion, increase CSAT, and reduce the cost to serve
Collect and analyse quantitative, qualitative, and behavioural data to form a complete understanding of the customer journey, improve digital experiences at scale, and reduce friction and costs
Best for customer experience and contact center leaders who want to retain and upsell more customers
Get timely, integrated insights to make better decisions on resource allocation and streamline care journeys. Boost productivity, increase customer lifetime value and reduce risk—all while saving on cost
Best for CX leaders in location-based industries such as hospitals, restaurants, hotels, automotive, retail, oil and gas
Deliver real-time, actionable insights to every location-based team to resolve more issues and ensure that every customer interaction is human, positive, and memorable
Solutions
Website and Mobile App Feedback
Digital Experience
Analytics (add-on)
Customer Journey
Optimisation (add-on)
Pain Points
Quantitative data lacks human insight
Silos hinder effective action
Full context of the customer journey isn’t visible
Unoptimised self-service leads to channel switching and high costs
High-cost manual processes
Low support satisfaction
High call volume and long hold times
High agent turnover and compliance risk
Difficult to analyse feedback across channels
Incomplete view of customer journey
Lack of location-specific insights for improving low performing locations
Difficulty ensuring consistent customer experiences
High turnover across the frontlines
Benefits
Collect and analyse quantitative, qualitative, and behavioural data to form a complete understanding of the customer journey, improve digital experiences at scale, and reduce friction and costs
Get timely, integrated insights to make better decisions on resource allocation and streamline care journeys. Boost productivity, increase customer lifetime value and reduce risk—all while saving on cost
Deliver real-time, actionable insights to every location-based team to resolve more issues and ensure that every customer interaction is human, positive, and memorable
Pricing
Based on digital interactions including survey responses
Based on care interactions including survey responses, call records, chat conversations and emails
Based on location interactions including survey responses and online reviews
XM for
Employee Experience
With our full suite that includes Engage, Lifecycle, and Analytics, you can give your managers at every level AI-surfaced recommendations on the next best steps they can take to drive engagement and productivity—and take advantage of AI-driven analytics that help reduce costly attrition, optimise the candidate journey, and more.
Products
Best for employee experience leaders who want to improve engagement, productivity, and lower the costs of attrition
Improve engagement, productivity, and retention at scale by empowering people managers at every level
Best for talent acquisition and people development leaders who want to optimise employee journeys
MOBILE BULLETS Grow your people and reduce attrition by delivering the right employee experience and development opportunities, from hire to exit
Best for people analytics leaders who want to know which investments will drive the most business impact
Make confident workforce decisions based on data and insights to drive maximum value for the business and its people
Solutions
Pain Points
Low engagement and productivity
High cost of attrition and replacing talent
EX investments aren’t connected to business results
Unoptimised candidate journey
High cost of attrition and replacing talent
Investments in employee development aren’t driving results
Difficult to develop people across the organisation
Lack of actionable, real-time insights
Hard to identify which EX investments will drive maximum business impact
Difficult to deliver data narratives that convince business partners to act
Benefits
Improve engagement, productivity, and retention at scale by empowering people managers at every level
Grow your people and reduce attrition by delivering the right employee experience and development opportunities, from hire to exit
Make confident workforce decisions based on data and insights to drive maximum value for the business and its people
Pricing
Based on employee count
Based on employee count, with option to add full or partial coverage for 360 Development
Based on employee count, with option to add coverage for high-use organisations
XM for
Strategy & Research
With our full suite that includes Research, UX, and Brand, you can leverage powerful AI that makes research more cost-effective across your entire practice; including conversational surveys that get to a deeper level of insight, video feedback that can be analysed and interpreted at scale in minutes, and a single hub for all your organisation’s strategic research.
Products
Best for research and insights leaders who want to make research more cost-effective and find deeper insights, faster
Conduct research faster and get higher-quality insights, reduce fragmented spend on point solutions and agencies, and drive efficiencies across the business
Best for product and UX leaders who want one solution for all their product research
Use one cost-efficient platform to quickly collect data via numerous methods, including remotely and asynchronously. Simplify recruitment and allow participants to submit feedback on their own
Best for marketing and brand leaders who want deeper, more actionable insights in real time
Drive ROI with a complete view of brand health, take the right actions for growth, and build a confident brand strategy without black box metrics
Solutions
Pain Points
Long research cycles slow down decision making and speed of business
Budget reductions force
trade-offs
Struggling with poor decision outcomes
Juggling tools slows time to insight
Resource constraints make it hard to scale
Difficult to find and engage representative users
Unable to influence stakeholders
Lack of in-depth insights
Ad-hoc or agency run studies cost too much and take too long to deliver insights
Lack of actionability for marketing
Complex methodologies slow down action
Benefits
Conduct research faster and get higher-quality insights, reduce fragmented spend on point solutions and agencies, and drive efficiencies across the business
Use one cost-efficient platform to quickly collect data via numerous methods, including remotely and asynchronously. Simplify recruitment and allow participants to submit feedback on their own
Drive ROI with a complete view of brand health, take the right actions for growth, and build a confident brand strategy without black box metrics
Pricing
Based on interactions including number of survey responses and minutes of video feedback
Based on interactions including number of survey responses and minutes of qualitative feedback
Based on interactions including number of brand tracking responses and social mentions
EXPERIENCE MANAGEMENT PLATFORM_
Innovate and scale with the unified
power of one platform
Delivering a connected, intelligent system for ALL your customer and employee profile data,
included in every license
Identify experience gaps and new opportunities for growth
- Ultimate listening
- Dynamic segmentation
- Single view of every experience
Intelligently prioritise high-impact, personalised actions
- Sentiment analysis
- Simplified stats
- Automated recommendations
Implement end-to-end automation to translate data to business outcomes
- Seamless integrations
- Automated actions
- Close the loop at scale
The world’s best brands turn to Qualtrics to
deliver breakthrough customer experiences
PRICING PHILOSOPHY_
More on our pricing philosophy
The Qualtrics Platform’s three suites for experience management and their underlying products and solutions are offered with our three tenets of sensible pricing:
- You get the best XM software, for everyone. Within every suite and product, our leading AI and technology is included—for an unlimited number of users.
- You only pay for what you plan to use. Our competitive pricing is based on metrics you know and can forecast and account for accurately. See our FAQ below for more details.
- You have best-in-class flexibility and scalability. Upgrading or expanding your programme is simple—especially if you purchase a full suite that allows you to allocate your license across other products and solutions without new contracts or charges.
EXPERIENCE MANAGEMENT_
Pricing FAQ
There are three benefits to buying a full suite:
1) Customers have the flexibility to consume different interactions interchangeably within the suite, allowing for better omnichannel programmes and analytics
2) Customers can enjoy better pricing (through volume discounting) by pooled interactions
3) No additional contracts needed when customers need to unlock another channel or product
Yes, it is possible to upgrade your Qualtrics product to a full suite. Qualtrics offers flexibility and options for customers to upgrade or expand their existing solutions. When you are ready to transition to the suite, you can reach out to your customer success manager or account manager to discuss the conversion process.
An interaction is defined as a data record collected or/and processed by Qualtrics to deliver XM insights and drive optimal actions. There are different interaction types consumed under different products and suites. Below are examples of interactions by the three suites, which are all interchangeable within the suite.
Qualtrics reviewed our customer buying patterns, product usage trends, and industry best practices to determine the blended pricing rates based on the interaction types for each product SKU.
Pricing and plans may differ based on industry security requirements and product availability