XM Knowledge Base
Use Qualtrics XMOS2 to drive humanised intelligence at scale: from personalised insights to actionable
recommendations, you'll receive AI-driven recommendations to drive business results.
Build a unified profile with Qualtrics xID that captures all feedback and interactions to provide personalised experiences that drive growth for customers and employees
Use iQ to turn raw feedback into powerful stories, revealing customer sentiment and themes with AI, to drive informed business decisions and keep you a step ahead.
Transform feedback into immediate, scalable actions with xFlow, and close experience gaps in real time.
Artificial intelligence,
meet humanised intelligence
Qualtrics AI leverages the largest living archive of human sentiment to listen and act on every touchpoint, across
every channel, unlocking human connections at scale.
EXPERIENCE DATA_
Qualtrics AI goes beyond conventional sentiment analysis by delving deep into the experiences of customers, employees, and prospects to uncover humanised insights. Harness the power of experience data with Qualtrics AI to understand personal preferences, proactively anticipate needs, and offer scalable, actionable recommendations across your business.
FLEXIBILITY_
Qualtrics AI meets you where you are. Our scalable solutions are precisely tailored for your journey, enabling you to embrace AI on your terms and adjust your integration as your business grows and your needs change.
SECURITY_
Experience secure intelligence with Qualtrics. We're committed to safeguarding your proprietary insights and competitive advantages, ensuring round-the-clock security and data-privacy.
At the heart of innovation lies a core commitment to security and trust. We fiercely guard your data, ensuring that confidentiality is never compromised and that the insights and competitive advantages you’ve worked hard to obtain remain exclusively yours. Our platform is designed with sophisticated security measures that adhere to the strictest data protection standards, so you can focus on leveraging our trusted AI with complete peace of mind.
Transform data into outcomes with Qualtrics AI
Qualtrics AI turns every piece of data into clear insights and actionable next steps, enhancing your strategic decisions with
predictive insights to keep you innovating and your business performing. With Qualtrics AI, you'll
gain a complete view of your business, unlocking its full potential with precision and speed.
Discover how Qualtrics
transforms data into action
Qualtrics AI makes headlines
Learn how AI is shaping
the XM landscape
Ultimate listening for complete
customer & employee insights
Experience iD (xiD) by Qualtrics is your key to understanding the complete customer and employee journey. It acts as a universal identifier, linking together all experience data points across your organisation. By combining direct feedback with indirect signals, such as social media and reviews, xiD offers a comprehensive, 360-degree view of every interaction, enabling you to identify gaps and opportunities for growth. With xiD, you can pinpoint friction points, personalise experiences for every individual, and dynamically segment audiences to create tailored journeys. This allows your business to rapidly adapt, innovate, and meet emerging needs, staying ahead in an ever-evolving market.
Discover the power of feedback with iQ
Powered by generative AI, Qualtrics iQ effortlessly sifts through volumes of structured and unstructured data - from survey responses to social media chatter - delivering clear, actionable insights straight to reports and dashboards. Through our advanced machine learning and natural language processing, understand not only the “what”, but the “why” behind your audience’s words. Identify trends, monitor real-time sentiment, and help your team respond quickly and knowledgeably—keeping your business understanding, engaged, and ahead of the curve.
Automate actions seamlessly with Qualtrics xFlow
Revolutionise the way your organisation handles feedback and drives action with Qualtrics xFlow, our intuitive automation engine. Easy to set up with no-code, drag-and-drop workflow creation, xFlow seamlessly integrates into your current tech systems, enabling you to act on customer and employee experiences effortlessly. Whether it’s following up on customer care automatically or personalising rewards and offers, xFlow scales your responses to millions without additional effort, embedding responsive experience management deep within your company’s operations - in the systems you already use.
Increase customer loyalty and
satisfaction with AI insights
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Powering a smarter, data-driven,
high-performance workplace.
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Turning research into your
strategic advantage
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