XM Knowledge Base
BRAND EXPERIENCE ONE PAGER
The Evolution of Brand Equity
How people think about brands is evolving. In fact, consumer trust is at an all-time low with nearly 70 percent of consumers distrusting advertising. With consumers more skeptical than ever, how do organisations leverage their brands? Learn 8 must-know stats about current branding trends and new approaches to adapt.
What you will get from this download
- Data supporting the need for brand adaptation
- Impact of brand tracking on ROI
- How to attract customers and increase retention