- XM for Customer Experience
  - Digital
    Root out friction in every digital experience, super-charge conversion rates, and optimise digital self-service
  - Care
    Uncover insights from any interaction, deliver AI-powered agent coaching, and reduce cost to serve
  - Locations
    Increase revenue and loyalty with real-time insights and recommendations delivered straight to teams on the ground
- XM for Employee Experience
  - Engage
    Know how your people feel and empower managers to improve employee engagement, productivity, and retention
  - Lifecycle
    Take action in the moments that matter most along the employee journey and drive bottom line growth
  - Analytics
    Whatever they’re are saying, wherever they’re saying it, know exactly what’s going on with your people
- XM for Strategy & Research
  - Research
    Get faster, richer insights with qual and quant tools that make powerful market research available to everyone
  - User Experience
    Run concept tests, pricing studies, prototyping + more with fast, powerful studies designed by UX research experts
  - Brand
    Track your brand performance 24/7 and act quickly to respond to opportunities and challenges in your market
- XM Platform
  Meet the operating system for experience management
  - Free Account
  - Product Demos
- Teams
  - For Digital
  - For Customer Care
  - For Human Resources
  - For Researchers
  - All Teams
- Industries
  - Healthcare
  - Education
  - Financial Services
  - Government
  - All Industries
- Popular Use Cases
  - Customer Experience
  - Employee Experience
  - Employee Exit Interviews
  - Net Promoter Score
  - Voice of Customer
- - Free Account
  - Product Demos
- Customer
  - Customer Success Hub
  - Product Documentation
  - Training & Certification
  - Community
  - XM Institute
- Learn
  - Popular Resources
  - Customer Stories
  - Blog
  - Artificial Intelligence
  - XM Knowledge Base
- Company
  - About Us
  - Careers
  - Partnerships
  - Marketplace
  - X4 Summit
    The annual gathering of the experience leaders at the world’s iconic brands building breakthrough business results.
- - Free Account
  - Product Demos
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Qualtrics Experience Management_

Transform insight
into impact

Data is more than just feedback—it fuels deeper connections. Use Qualtrics AI to transform
data into personalised experiences, uncover real drivers for your customers
and employees, and make smarter decisions that power growth.

EXPERIENCE MANAGEMENT_

Three suites to create exceptional customer
frontlines, high-performing teams, and
products people love.
All on one platform.

See Qualtrics in Action

xm for

Customer Experience

Software to deliver better experiences
in contact centres and across every
digital and physical touchpoint.

Watch Demo Learn More

xm for

Employee Experience

Software to engage teams, improve
manager effectiveness, and make informed
people and business decisions.

Watch Now Learn More

xm for

Strategy & Research

Software to design products
people love, increase market
share, and accelerate growth.

Watch Now Learn More

You’re in good company

You’re
in
good
company

CASE STUDY_

“

If we didn't have
Qualtrics, we'd
be flying blind

CASE STUDY_

“

The link between our testing,
design, and development
teams allows us to build
breakthrough products

CASE STUDY_

“

Real-time feedback enables
frontline managers to step
into the middle of the experience and create heroic moments

CASE STUDY_

“

We need to continue to raise the bar, and in true Porsche fashion, we are with Qualtrics

XM Resources_

Explore Experience
Management

The 4 need-to-know consumer trends shaping 2024

Download Now

The 5 trends transforming employee experience

Download Now

The 4 trends driving investment in market research

Download Now

Qualtrics demo centre—See XM in action

Watch demos

Create your free account and start using Qualtrics today

Know how much bad experiences are costing your business

USE OUR CALCULATOR

Our numbers speak
for themselves

frontline
users

conversations
analysed

LEADER IN IDC
ANALYST REPORTS

XM
platform

18,000

customers

100+

COUNTRIES AROUND THE
WORLD USE QUALTRICS

THE FUTURE OF XM_

Discover how AI is transforming the XM landscape with our latest
innovative products and next generation AI features.

Reimagining XM with AI

Qualtrics AI: Unlock insights from
Customer and Employee Interactions

Frontline Locations Assist

Watch demo

Conversational Feedback

Watch demo

Text Analytics Insights & Recommendations

Watch demo

Manager Assist

Watch demo

Customer Care Assist

Watch demo

Get started with
your
personalised demo

Complete the form to see the XM platform in action. We’ll show you how you can use Qualtrics to design and improve the experiences you deliver across your organisation.

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Qualtrics Experience Management_