XM Knowledge Base
Brand Tracking Tool
Smarter, more actionable brand intelligence
Get real-time analytics and predictive insights to make smarter
and faster decisions that will drive your business forward.
Act on insights
in real-time
Get a holistic, real-time picture of your brand on one platform and understand what’s driving your brand and marketplace results.
The only end-to-end brand tracker system for research and analysis means you go from data collection to breakthrough insights in seconds, not weeks.
And with automatic alerts, you have your own early warning system so you can act on trends immediately.
Instant analysis with comprehensive brand monitoring software.
Available to anyone, at any time.
- The most advanced analytics and brand intelligence are built directly into the brand awareness tracker platform, saving you time and budget.
- The only platform that automatically uncovers the key drivers that attract people to your brand, and makes powerful predictions about consumer behavior.
- Connect external data sources, suchas social media and search, and let machine learning analyze text for changing sentiment and trends.
The ultimate guide to
world-class brand tracking
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A holistic view of your brand
across your organization
- Capture data from every touchpointthat matters – from communications to customer experiences – and understand which ones have the most impact on your brand’s health.
- Link your brand metrics to the business KPIs like revenue andloyalty and see the actions youneed to take to strengthen andgrow your brand.
- Share dynamic role-based dashboards across the organization with built-in filters to deep dive into any sub-group.
Partners in building
your business
Choose the level of brand monitoring services and support you need to get deeper insights, faster – while maintaining control of your data through our brand equity tracker.
Experts from our global Research Services team and our network of partners are here to design and implement your study. We offer as much support in storytelling and consulting as you need to help you tell the story from your insights, and take the right actions using the quality insights you gain from our brand health tracker.
Ready to see how our brand
tracking software works?
Frequently asked questions
Q We currently have too many brand metrics and users don’t understand or use them. Will Qualtrics brand tracking be any different?
A We help brands build simple digital brand trackers that link to marketplace outcomes. Our XM Scientists and Brand Strategists work with you to align your metrics to your business objectives and industry, helping you drive strategic decision making through our brand tracker.
Q Our team spends a lot of time marrying up datafrom multiple systems. Are we able to consolidate data through the Qualtrics Brand Experience platform?
A We bring all your data together onto one brand management software platform to provide a single system of record so that anyone in your organization can easily and quickly uncover insights from the brand tracker while there is still time to act.
Q Previous brand trackers have provided us with useful data but we found them not helpful in making forward looking business driven decisions.What can we expect from Qualtrics brand tracking?
A The traditional approach to using a brand measurement tool is slow and backwards-looking, producing data that is not actionable, and metrics that are not tied tobusiness outcomes. With the top-quality BrandXM brand tracker, you have real time access to your data and can easily make adjustments or add in hot topics connected to the realities of your business, whenever you need it.
Q We have had a long standing connection with our brand tracking agency and are nervous to switch vendors and lose our brand experts. Does Qualtrics offer services?
A We are more than a technology company. Supported by over 200 experts and analysts globally, Qualtrics Research Services gives your organization greater agility to get to actionable insights about the future of your brand and the consumers you are aligned with faster.
What is brand tracking?
Using a brand tracking tool is how organizations understand consumer perception and its impact on their business over a period of time, usually through quantitative measures of brand performance on a number of key dimensions.
While people are typically aware of many brands, it doesn’t mean they’re considering them as options in buying situations. Tracking through a brand monitoring tool uses feedback to help you measure brand awareness, brand loyalty, and brand associations. It allows you to not only understand the commercial value of your brand, but also to record changes and optimize your strategy to get more from your brand.
Brand tracking research entails surveying your target audience about your brand regularly. A brand tracker allows you to track key metrics over time and learn additional insights about what’s driving any improvements and gain an advantage over the competitors. And it gives you a way to correlate marketing activities with a change in awareness and preference, helping you to understand what you should do more and less of.