XM Knowledge Base
Survey Template
Experience management often requires surveys. As a Qualtrics customer or free account user, you have access to our complete collection of pre-made, customer, product, employee and brand experience survey templates.
Find a survey template that’s right for you
A free Qualtrics account gives you access to more than 50+ free survey templates anytime you need inspiration or guidance.
Surveys are a powerful way to gather feedback and insights, whatever your role. If you come across a question that you can’t answer, save time on questionnaire design and get started with an expert-designed survey template to get the information you’ll need to make the right decision.
Our survey templates are designed by our specialist team of subject matter experts and researchers, so you can be sure that our best practice question choices and clear designs will get more engagement and better quality data.
We also know that if you have the right tool, you’ll see the benefits quickly. That’s why every free account uses the same sophisticated survey software that’s used by more than 18,000 brands around the world.
It’s easy to use and makes reporting a breeze with our powerful analytics and easy-to-use dashboards built-in. Plus, as a Qualtrics customer using one of our advanced products you’ll have access to even more sophisticated analysis like Stats iQ, and more research-focused question types and logic - all that pair perfectly with expert-built survey templates.
What options do I have?
In the pool of free survey templates, you can choose survey options that help you with your:
- Customer experience (CX) - Customer satisfaction, Net Promoter Score and event feedback surveys that lets you hear what your customers think of what you’re doing and what you should do next.
- Brand experience (BX) - Surveys like a brand awareness or a logo testing survey can help you see how effective and memorable your brand marketing, vision and values is to your target market.
- Employee experience (Ex) - Your business can flourish with the help of an employee engagement survey or an employee onboarding survey that helps you listen in a quick and easy way.
- Product experience (Px) - Give your products and services an edge over your competition through running feature prioritization or pricing surveys to understand your product’s potential at market.
Each survey template is ready to use straight away with no fuss, or you can customize the survey format by simply tweaking it from your account. Alternatively, you have the option to create your own survey layout and design from scratch, choosing from an unbeatable range of options and question choices.
Every team — management, marketing, HR, branding, recruitment, product development, research and more — will find a free survey they’ll love, which can help them save time and stressful days ahead.
Whether you’re starting out, branching out or just curious, we’re pleased that you’re here. Get your free accounts in a few minutes and then take your time to explore the different survey templates available for you here.
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