LONDON
TOBACCO
DOCK
17
JUNE
2025
Make every connection count
See why 86% of attendees said that X4 London prepared them to make a greater impact in their organisation. Learn from influential leaders and innovators in experience management. Choose your track and set your sights on London at Tobacco Dock on June 17, 2025.
LONDON
TOBACCO
DOCK
17
JUNE
2025
Speakers
Stay tuned as we announce more speakers in the coming weeks.
Ken Hughes
King of CX
Lucie Vottova
Global Head of Employee Insights
ING
Richard Tyler
Group Customer Director
Belron
Priya Khullar
Director Customer Voice, Experience and Insight
Home Office
Kira Drabner
Head of Voice of Customer Program
TUI
David Tregidgo
Global Head of HR Strategy & Analytics
ING
Thomas Cnudde
Lead Consumer & Market Insights
Loop Earplugs
Suresh Balaji
Chief Marketing Officer
Lloyds Banking Group
Peter Aitken
Head of Customer Strategy
Kantar
Lewis Day
Customer Strategy Director
Currys
Jonathan Parton
Head of Insight - Colleagues, Customer Team
Tesco
Jamie Thorpe
Chief Experience Officer
IPSOS
Louise Breed
CEO
IPSOS Karian and Box
Moïra Taillefer
Employee Listening Director
L'Oréal
Eric Blum
Managing Partner Experience Management
AKT
Mark Cullen
Partner
Zill Consulting
Jim Frith
Head of Operations
The Gym Group
Manisha Powar
Head of CX Product Management
Qualtrics
Sally Winston
XM Strategy Experts Leader, International Markets
Qualtrics
Zig Serafin
Chief Executive Officer
Qualtrics
Featuring
Fast-track your
experience-led
evolution
At X4 London, you’ll hear from leading brands who have successfully scaled their experience management programs to keep ahead of trends and outpace their competition. And you’ll learn how to immediately evolve your own programs—increasing your ability to do more with less, to foster broad cooperation and alignment, and to deliver transformational impact.
JOIN
1,000+
ATTENDEES
1
DAY
Earn hard-to-win customer loyalty
Loyalty is trending downwards across industries. Your customers are telling you what they want, but the signals are vast, fleeting, and difficult to interpret. At X4 London you’ll learn how leading brands are responding, and get hands-on with AI tools that make it easier and faster to drive action with omnichannel data.
Do more with less employee burnout
The pressure to deliver faster results with fewer resources can expose your business to broad risks you may not be able to anticipate. Learn how AI can empower your teams to work smarter and more productively, while keeping you closely connected to their changing needs and expectations.
Adapt your research to stay ahead
Research teams are preparing for the future. If you’re slow to respond to evolving trends, you risk falling behind. Cutting-edge innovations like synthetic data will be on display at X4 London, and you’ll hear success stories from brands that are already using them to create unique and differentiated experiences.
Attendees said
Agenda overview
Tuesday // 17 JUNE
8:00 AM - 9:30 AM
Registration & breakfast
9:30 AM - 10:30 AM
Opening keynote
11:00 AM - 3:30 PM
Breakouts
4:00 PM - 4:45 PM
Closing keynotes
5:00 PM - 6:00 PM
Reception
Connect with competence
X4 London is the place to share ideas and build lasting relationships with executives and XM practitioners from leading brands. There’s also our onsite help desk for expert answers to all your Qualtrics questions.
Sponsors
Connect with our sponsors at X4, who can help take your experience management programmes to the next level
GOLD
SILVER
FAQs
When is X4 London 2025?
X4 London 2025 is taking place on June 17, 2025.
Where is the conference?
Tobacco Dock, Wapping Ln, London, E1W 2SF, UK
Why should I attend X4 London?
X4 London is an unforgettable event designed to empower you and your organisation in leveraging Experience Management (XM) to enhance customer and employee satisfaction, reduce operating costs, and achieve remarkable breakthroughs.
Here’s what you can expect:
— A lineup of incredible mainstage speakers who will share pivotal moments from their careers and lives, highlighting how new insights inspired them to create meaningful change.
— Insights from leading brands on how they’ve achieved growth and operational excellence through XM.
— Opportunities to forge genuine connections with some of the most accomplished professionals in your industry.
— Inspiration to drive growth and transformation in your organisation, along with a practical roadmap to make it happen.
How can I update or edit my X4 London conference registration?
For a registrant to modify their registration, they can go to their X4 London conference confirmation email, and click the button that says “Modify Registration.” Here, they will be able to edit contact fields, update their name, etc.
Will there be security measures and screenings at X4 London?
Yes. Your safety is very important to us and we will work to ensure the event is a safe and enjoyable experience for everyone.
What items are prohibited at X4 London and in the venue?
The following items are strictly prohibited at the X4 London to ensure the peace, security, and safety of our attendees:
— Aerosol containers
— Non-aerosol spray (medical needs are permitted)
— Any sharp bladed or pointed objects, e.g. knitting needles and letter openers (pens and pencils are permitted)
— Electric stun guns, or any weapons or other devices
— Firearms, replica firearms, ammunition, and fireworks or any other form of pyrotechnic device(s)
— Knives of any size
— Mace or any other aerosol discharged chemical, such as pepper spray
— Razors and/or box cutters
— Drones
— Professional cameras or video recording equipment (unless authorized Press & Media)
Is there a mobile app for X4 London?
Information and download instructions for a new X4 London mobile app will be released closer to the event. If you still have the X4 London app downloaded from previous years, it will no longer work.
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