XM Knowledge Base
One-up the competition with
always-on insights from Brand XM
XM DISCOVER
Keep a finger on
your brand pulse
Continually measure sentiment, brand loyalty, consumer intent, and ease of doing business using AI-powered conversation analytics. Automatically surface and prioritise emerging trends, risks, and opportunities expressed by consumers on every channel from social media, to online reviews, to customer service conversations.
OPPORTUNITY
Sustainability | 63% of consumers aged 35-45 believe Tread has a responsibility to act on climate change
RISK
Returns | There's a strong correlation between likelihood to recommend and ‘free returns'
TREND
Omni-channel
brand listening
Brand insights that never sleep
XM Discover is your “always on” brand listening engine, pouring over every channel, and every interaction, to flag brand insights. From the conversations people have in social media, to phone calls, and online reviews, you get a more complete picture of what your audience really thinks and feels about your brand.
TOTAL MENTIONS
581
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SENTIMENT
TOP SOURCES
293
mentions
170
mentions
4
mentions
Competitive
Insight
Eyes on the prize,
and the competition
Understand the strengths and weaknesses of your competitors' brands, spot gaps in the market, and identify points of differentiation. XM Discover gives you the power to understand what people are saying about your brand, and your competitors, anytime, anywhere.
RETAIL + COMPETITIVE
SPOTLIGHT
Tread is falling behind in shipping.
Review now >
Advertising
Advertising that
doesn't cost
your reputation
XM Discover gives you real-time reactions on how your campaigns are landing, and who they're landing with. Now you can make quick decisions to fine-tune your ads and drive better performance the second they hit the market.
@lexsmith
Really excited for the new Tread hoodie to drop.
Looks like it comes in some fun colors.
JoshL357
A hoodie is cool I guess, but I wish @Tread would
have come out with something a little less basic.
Jenna Cho
@Tread new campaign for the Tread Hoodie 2.0 has got me PUMPED. Excited for the new wicking fabric.