XM Knowledge Base
2024 CONSUMER TRENDS REPORT
Your CX playbook for the year ahead
Amid the buzz and excitement of AI, in 2024 organisations must not lose sight of what matters most to their success — creating genuine, human connections with their consumers.
But here’s the catch — understanding how to make those connections is getting harder. Consumer feedback preferences are evolving; customer journeys are even more complex, and expectations continue to rise.
Based on responses from more than 28,000 consumers across 26 countries (10,500 across Asia Pacific & Japan), our fourth annual Consumer Trends Report shows just how valuable those connections really are and how you can start building them in the year ahead.
Looking for our latest 2025 consumer trends report? You’ll find it here.
In this report, you’ll learn:
- The four consumer trends shaping 2024
- What the trends mean for businesses, including the opportunities and the risks ahead
- Expert advice on how to navigate the findings