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2022 GLOBAL CONSUMER TRENDS

What your customers need you to know for the year ahead

With global supply chain issues and labour shortages, the challenges CX leaders will face in 2022 are unlike anything they’ve ever faced before. Explore our 2022 trends report to find out how consumer behaviour and preferences will change in the year ahead and what you can do to attract and retain
customers moving forward.

In partnership with the Qualtrics XM Institute, we spoke to 23,000 people around the world to understand how satisfied they were with the companies they buy from. Their message was clear: they want and demand better experiences, or they’ll go elsewhere.

Looking for our latest 2025 consumer trends report? You’ll find it here.

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In this report you’ll learn


  • The key areas businesses need to improve, according to consumers
  • The impact that consumer experience – good and bad – has on revenue and advocacy
  • What steps to take next to turn customer feedback into action

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