Skip to main content
Qualtrics Home page
PRODUCT EXPERIENCE EBOOK_

How to Price Products for Maximum Profitability

Pricing is the single most important factor of your organization’s profitability, according to Bain. Finding the optimal price point means you can capitalize on your product investment. Pricing research takes the guesswork out of your product launch.

What you will learn from this eBook

  • WHY THE RIGHT PRICE IS CRITICAL Companies who get pricing right enjoy higher profits and market share, while companies who get pricing wrong can leave thousands, or even millions of dollars on the table.
  • COMMON PRICING RESEARCH METHODOLOGIES Learn when to use the three most common pricing methods – the Van Westendorp Price Sensitivity Meter, Gabor-Granger methodology, and conjoint analysis.
  • HOW TO DEVELOP PRICING RESEARCH Learn the basics to get started with each of the three pricing research types, including which questions to ask and how to interpret your results.

Download now

By providing this information, you agree that we may process your personal data in accordance with our Privacy Statement

Step /2

Thank you

Your download will begin shortly, if it doesn't click here.


You might also like:

See Qualtrics PX in action

Watch Demo

The world’s top brands trust Qualtrics to deliver breakthrough experiences

RELATED CONTENT_

Explore more resources

eBook_

ROI of customer experience in 2024

eBook_

2024 employee experience trends report

eBook_

24 essential books for researchers in 2024