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IDC White Paper_

The future of customer personalization is powered by experience data and orchestration

The adoption of digital transformation techniques and technologies over the past three years has changed how traditional (non-digital-native) firms across industries interact with their customers forever. This paper explores how companies can enhance their transformation to digital-first businesses by improving customer experience powered by experience data and orchestration capabilities. The paper also includes a profile of the offerings Qualtrics is providing in this space.

In this report you’ll learn:

  • Customer expectations around cross-channel personalization
  • What leaders are doing to deliver better personalization
  • Key benefits of personalization and trends
  • What Qualtrics offers to help with personalization

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