XM Knowledge Base
The year businesses rediscover the human connection
Amid economic uncertainty and rising consumer expectations, it is more critical than ever for businesses to stay relevant to their customers. This is why, in partnership with Qualtrics XM Institute, we spoke to more than 33,000 consumers in 29 countries around the world to find out what businesses need to do to win their loyalty. The answer? Act more human.
As consumers demand deeper, more human connections with the companies they buy from, it’s time for businesses to step up or risk falling behind. Our consumer trends report explains where and how to focus your efforts so you can thrive in the months ahead.
Looking for our latest 2025 consumer trends report? You’ll find it here.
In this report, you’ll learn:
- The key areas businesses need to focus on in 2023 to win, according to consumers
- The impact of human experiences on customer loyalty and spend
- What steps to take to reconnect with your customers and stay relevant
- Looking for our most recent report? The 2024 Global Consumer Trends Report is ready!
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