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The Operating System for XM trusted by over 18,000 brands and 75% of the Fortune 100

Featured success stories

Experience breakthroughs in every industry

Softchoice

CX feedback unlocks key insights—and a huge performance gain

Customer Experience Management, Technology, Telecommunications, Enterprise, North America

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Ocean County

OCHD reaches more communities, improves care delivery

Customer Experience Management, Customer Feedback, Customer Insights, Healthcare, Large, North America

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IU

Indiana University relies on seamless student experience to build its online offering

Customer Experience Management, Customer Insights, Consumer Research, Customer Satisfaction, Education, Large, North America

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Lumen

Lumen combines experiential, operational data to drive CX breakthrough

Customer Satisfaction, CX, B2B, B2C, Technology, Enterprise, North America

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Shake Shack

How Shake Shack builds products and experiences customers crave

Customer Satisfaction, CX, B2C, Consumer Goods, Food & Beverage, Large, Global

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Christus medicine

How CHRISTUS health is closing the loop with patients to ensure their voice is heard.

Patient Experience, Healthcare, Enterprise, North America

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Tufts Medicine Customer Story

Moving beyond post-care surveys to understand the end-to-end patient experience

Customer Feedback, Patient Experience, Healthcare, Enterprise, North America

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AEROLINEAS ARGENTINAS

How Aerolineas Argentinas moved from measurement to action

Customer Experience Management, Customer Feedback, Travel & Hospitality, Enterprise, Global

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Crayola

Adding color to
critical decisions

Customer Insights, Market Research, Product Research, Product Testing, B2C, Consumer Goods, Enterprise, Global

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Dow

Dow’s journey to customer-centricity

Customer Experience Management, Customer Insights, Consumer Research, Customer Satisfaction, B2B, Enterprise, North America

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City of Corona

Engaging Residents and Employees in their City’s Future

Customer Satisfaction, CX, EX, Government, Medium, North America

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Chipotle

Delivering a world class people experience

Customer Satisfaction, CX, EX, Food & Beverage, Enterprise, Global

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Community Health Network

Improving care with next-level insights into patient experience

Patient Experience, Healthcare, Enterprise, North America

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DIGICEL

How Digicel used listening to understand their customers

Customer Insights, Consumer Research, PX, B2C, Technology, Telecommunications, Enterprise, Latin America & Caribbean

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Imperfect Foods

Filling in critical gaps across the customer journey

Customer Experience Management, Customer Insights, Food & Beverage, Large, North America

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Mercado Libre

“Qualtrics has enabled us to identify and enrich the experiences we deliver"

Customer Experience Management, B2B, B2C, Enterprise, Latin America & Caribbean

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Chobani Oat Milk – Breakthrough Artist

“We’re optimizing
our products and improving our messaging”

PX, B2C, Food & Beverage, Enterprise, Global

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UPS

“Every employee,
from the frontline
to the office,
has a place here”

EX, B2B, B2C, Enterprise, Global

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Patreon

“We’re ensuring creators and fans
are at the forefront
of innovation”

BX, Arts, Entertainment, Lifestyle, Multimedia, Medium, Global

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Kroger

“We’ve created a culture of listening
that helps us take
real action”

EX, B2C, Consumer Goods, Food & Beverage, Enterprise, North America

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Mastercard

“We’ve established ourselves as the industry experts within the company”

CX, B2B, B2C, Finance, Enterprise, Global

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Regis University

Driving student enrollment with deeper insight

Student & Employee Research, Student Experience, Education, Small, North America

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L.L. Bean

Making a 100-year-old brand relevant again

BX, Customer Feedback, Consumer Research, Lifestyle, Retail & eTail, Large, North America

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Underarmour

Building breakthrough products with better product testing

Product Research, Product Testing, PX, Consumer Goods, Retail & eTail, Large, North America

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Fandango

Staying tuned-in to the expectations of 60M people every month

CX, Text Analysis, Media, Medium, North America

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Chobani

Creating better food options that stand out in the market

BX, Market Research, NPS, PX, Food & Beverage, Medium, Asia Pacific

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Volkswagen Group Australia

Reinforcing the link between employee and customer experience

Customer Satisfaction, CX, EX, NPS, Automotive, Large, Asia Pacific

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Zillow

Empowering leaders with data to improve the employee experience

EX, Real Estate, Medium, North America

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Microsoft

Becoming a force for good on an incredible scale

Customer Feedback, Satisfaction research, B2B, B2C, Technology, Large, Global

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JetBlue

Delivering what's most important across the customer journey

Employee Insights, Market Research, VoC, Travel & Hospitality, Large, North America

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YAMAHA

Conducting product research at the speed of sound

Market Research, Consumer Goods, Large, Global

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Samsung

From traditional research to 150 breakthrough studies every year

Market Research, Customer Insights, Technology, Large, Europe

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Post Office

Turning over 11K unique branches into one category-leading brand

CX, Customer Experience Management, Public Sector, Medium, Europe

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Dixons Carphone

Transforming how people receive tech services

CX, VoC, Satisfaction research, Retail & eTail, Large, Europe

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Telefónica

From annual engagement to taking action year-round

EX, Employee Feedback, Pulse Surveys, Telecommunications, Enterprise, Europe

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Virgin Media

Removing conversion blockers on key journeys

Digital CX, Website Feedback, Telecommunications, Large, Europe

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Delivery Hero

Fixing broken processes between restaurants and drivers

CX, Digital CX, NPS, Food & Beverage, Medium, Europe

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Hugo Boss

Eliminating pain points in omnichannel journeys

CX, BX, Market Research, Retail & eTail, Large, Europe

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VRT

Increasing user experience testing by 750%

BX, PX, NPS, Market Research, Media, Medium, Europe

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Chalhoub

Creating a culture of continuous employee listening

EX, Employee Feedback, Employee Engagement, Retail & eTail, Medium, Europe

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DIA

Going from price-focused to customer-obsessed

CX, Consumer Research, Customer Feedback, Retail & eTail, Medium, Europe

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Simpson Travel

Creating Europe's best holiday experiences

CX, Customer Insights, VoC, Travel & Hospitality, Medium, Europe

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Grundfos

Connecting with customers before it's too late

CX, VoC, Digital Experience, B2B, Medium, Europe

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Ingenico

Giving representatives a 360-view of customer relationships

Market Research, Customer Insights, Customer Feedback, Retail & eTail, Medium, Europe

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Linney Group

Putting business outcomes at the heart of the creative process

Concept Testing, Conjoint, Market Research, Ad Testing, Product Research, Media, Medium, Europe

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Kerry Foods

Conducting 60% more research in-house to deliver first-class service

Consumer Research, Market Research, Customer Satisfaction, Food & Beverage, Medium, Europe

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Electrolux

Optimizing experiences for 1-second attention spans

BX, CX, Consumer Goods, Medium, Europe

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NHS

Improving the working lives of people who save lives

EX, Employee Feedback, Employee Engagement, Healthcare, Medium, Europe

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Tetra-Pak

Getting to insights 300% faster with powerful statistical analysis

CX, Case / Incident Management, Customer Insights, Food & Beverage, Medium, Europe

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Finder

Going from start-up to household name

Customer Insights, BX, Market Research, Digital Experience, UX, Retail & eTail, Large, Asia Pacific

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Healthscope

Ensuring patients feel heard and fully cared-for

CX, Healthcare, Large, Asia Pacific

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