XM Knowledge Base
Market Research Services
Your Research. Managed by our experts
When you don’t have a team of research experts in-house, Services is here to manage everything for you. From designing your study to finding respondents, fielding it and reporting on the results - we’re with you every step of the way.
Expert help at every stage from
respondents to reporting
The right respondents for every research project
However specific your target audience, we’ll help you find them. We partner with the best sample providers in the industry to give you access to 90M+ panel respondents with whatever segmentation, quotas and splits you need.
Your research experts on speed dial
From setting up your project, managing it and reporting on the results, we’ll take care of every stage. Our expert team can help with survey design and research methodology for everything from cluster analysis to Van Westendorp Pricing.
Convenience. Quality. Expertise.
Global market research lives here. We’ve executed over 28,000 projects and worked with 3,000 different brands around the world.
28K+
Projects
Run any product, customer, or brand research project with confidence.
3K+
Clients
From universities to research firms to multinational companies, Services has a solution for every customer.
90M+
Panelists
Bring your own respondents or let Services give you access to the group you need for your project.
Loved by analysts. Adored by customers.
Measurable intelligence for every
part of your business
Whatever type of research project you’re running we can take care of some or all of it through our flexible services model. Just let us know where you need support, and we’ll step in and take care of the rest.
Design & Programming
- Survey methodology
- Survey design
- Programming
- Translations
Sample and Fielding
- Panel/sample recruitment
- Project Management
- List distribution
- Incentive distribution
- IHUT Studies
- Focus Groups
- Computer Moderation
Data Processing
- Data Weighting
- Open-ended Coding
- Data Cleaning
- Tabulations (stats testing)
Analysis & Reporting
- Conjoint / MaxDiff
- Regression Analysis
- Segmentation Analysis
- TURF Analysis
- Pricing Analysis
- Key Driver Analysis
- Perceptual Mapping
- Reporting