XM Knowledge Base
Net Promoter Score® Category Ratings
CX Edge Thailand 2023 - NPS® Ratings Data Snippet
The Net Promoter Score® is a measure of loyalty used by many organisations. Whilst NPS® scores are often compared, they can differ markedly depending on the context. In this data snippet, we’ve provided the average NPS® scores for 20 consumer categories in Thailand and how they compare to the national consumer average.
Net Promoter Score, Net Promoter, and NPS are registered trademarks of Bain & Company, Satmetrix Systems and Fred Reichheld.
In this report you’ll learn…
- What is a Net Promoter Score®
- Average NPS® across 20 consumer categories in Thailand
- How these consumer categories compare to the national consumer NPS®