Skip to main content
Qualtrics Home page

2022 GLOBAL CONSUMER TRENDS

What your customers need you to know for the year ahead

With global supply chain issues and labour shortages, the challenges CX leaders will face in 2022 are unlike anything they’ve ever faced before. Explore our 2022 trends report to find out how consumer behaviour and preferences will change in the year ahead and what you can do to attract and retain
customers moving forward.

In partnership with the Qualtrics XM Institute, we spoke to 23,000 people around the world to understand how satisfied they were with the companies they buy from. Their message was clear: they want and demand better experiences, or they’ll go elsewhere.

Download Now

By submitting this form, you agree to receive marketing information from Qualtrics as set out in our Terms of Service & Privacy Statement. You may unsubscribe at any time.
By providing this information, you agree that we may process your personal data in accordance with our Privacy Statement
By submitting I agree to Qualtrics' Terms of Service & Privacy Statement

Step /2

In this report you’ll learn


  • The key areas businesses need to improve, according to consumers
  • The impact that consumer experience – good and bad – has on revenue and advocacy
  • What steps to take next to turn customer feedback into action

 

Looking for our most recent report? The 2024 Global Consumer Trends Report is ready!

13,000 brands have switched to Qualtrics